hooked book review


"Hooked" by Nir Eyal is a comprehensive guide to understanding the psychology behind habit-forming products and services. Eyal breaks down the Hook Model, which consists of four stages: trigger, action, variable reward, and investment. He explains how companies like Facebook, Twitter, and Pinterest use this model to create addictive products that keep users coming back for more.

One of the key takeaways from the book is the importance of creating a habit-forming loop that keeps users engaged over time. Eyal provides practical tips for building habit-forming products, such as using triggers to prompt user action and rewarding users with variable rewards to keep them coming back.

Overall, "Hooked" is a thought-provoking read that offers valuable insights for entrepreneurs, product managers, and marketers looking to create products that capture and retain user attention. Whether you're looking to build a successful app or simply better understand your own habits, this book is a worthwhile read.

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hooked book review

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