"Hooked: How to Build Habit-Forming Products" by Nir Eyal is a fascinating exploration of the psychology behind building addictive products. Eyal delves into the science of habit formation and how companies can use this knowledge to create products that keep users coming back for more.
The book is well-researched and provides practical advice for product designers and marketers looking to create products that engage users on a deep level. Eyal introduces the Hook Model, a framework for creating habit-forming products that consists of four key components: trigger, action, variable reward, and investment.
Eyal also discusses the ethical implications of creating addictive products and emphasizes the importance of building products that add value to users' lives. He argues that companies have a responsibility to use behavioral science for good and not to exploit users' vulnerabilities.
Overall, "Hooked" is a thought-provoking read that sheds light on the psychological mechanisms behind habit-forming products. It is a must-read for anyone interested in understanding consumer behavior and designing products that truly resonate with users.